Winter Fall 2024

New Arrivals – Explore now


Rana Ismail is a designer who is inspired by the unfamiliar – places, objects, and experiences that most of us would not think twice about. But to Rana, these are the things that fuel her creativity and allow her to create garments that “speak” to her audience. Each piece tells a story and reflects the designer’s global influences, bringing to life a charming and diaphanous woman with a strong sense of creativity.

Born in Jeddah, Saudi Arabia, Rana’s design aesthetic is a reflection of her diverse experiences and the world around her. She has a deep appreciation for her clients, who consistently feel exceptional in her pieces and keep coming back for more. Rana’s passion for storytelling through fashion keeps her going, and it’s clear that her unique perspective and talent have already made a mark on the fashion industry.